Privacy Policy

WiseTREND OCR & Data Capture, Inc. (“WiseTREND,” “we,” “us”) respects your privacy and is committed to protecting the personal information you share with us. This policy explains what we collect, why, how we use and share it, and the choices and rights you have. It applies to https://www.wisetrend.com and our related services. It does not change the terms of any signed agreement between WiseTREND and a customer.

1. Who we are

WiseTREND is the controller of personal information processed through our website and marketing activities. For document data we process on behalf of customers, WiseTREND acts as a processor/service provider under the customer's instructions and our written agreement (see “Customer data” below). Contact: privacy@wisetrend.com, 530 Lawrence Expy PMB 912, Sunnyvale, CA 94085, USA.

2. Information we collect

• Information you provide — name, business email, phone, company, job title, and the contents of messages when you contact us, request a demo, or subscribe.
• Chat assistant data — if you use our website chat, we record the conversation transcript and session details (page visited, referrer, approximate time, language, time zone, device/browser, and IP address) and send a copy to our team so we can follow up and improve the service.
• Technical & usage data — IP address, browser and device type, pages viewed, and interactions, collected to operate, secure, and improve the site.
• Payment information — for purchases, payment details are handled by third-party payment processors; we do not store full card numbers.
• Customer document data — documents and data customers submit to our products or Service Bureau are processed on their behalf under contract (see Section 10).

3. How we use information & legal bases

We use personal information to deliver and support our services (performance of a contract), respond to inquiries and operate the chat assistant (legitimate interests / your consent), send service and—where you opt in—marketing communications (consent / legitimate interests), secure and improve the site (legitimate interests), and comply with legal obligations. Where we rely on consent, you may withdraw it at any time.

4. Cookies & analytics

We use strictly necessary cookies to operate the site, and may use privacy-respecting analytics to understand usage. You can control cookies through your browser settings; disabling some cookies may affect functionality. Where required, we present a cookie choice and honor recognized opt-out signals (such as Global Privacy Control).

5. How we share information

We do not sell your personal information, and we do not “share” it for cross-context behavioral advertising as those terms are defined under California law. We disclose information only to: trusted service providers/subprocessors acting on our instructions (e.g., hosting, email, payment processing); authorities when required by law or to protect rights and safety; and an acquirer in a merger, acquisition, or asset sale, subject to this policy.

6. Data retention

We keep personal information only as long as necessary for the purposes described here, to comply with legal obligations, resolve disputes, and enforce agreements, after which it is deleted or anonymized. Chat transcripts are retained for a limited period to support follow-up and quality, then deleted.

7. Security

We use technical and organizational measures—encryption in transit and at rest where appropriate, access controls, least-privilege, and audit logging—to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International transfers

WiseTREND is based in the United States and may process information in the U.S. and other countries. Where we transfer personal data internationally, we use appropriate safeguards such as Standard Contractual Clauses.

9. Your rights & choices

If you are in the EEA/UK you have the rights to access, rectify, erase, restrict, and port your data, to object to processing, and to lodge a complaint with your supervisory authority.

If you are a California resident (CCPA/CPRA) you have the rights to know, access, correct, and delete your personal information, to opt out of any sale or sharing (we do neither), to limit the use of sensitive personal information, and to not be discriminated against for exercising your rights.

To exercise any right, email privacy@wisetrend.com. You may opt out of marketing at any time via the unsubscribe link or by contacting us. We will verify requests and respond within the timeframes required by law.

10. Customer data (our role as a processor)

When we process documents and data for a customer through our products, IDP Cloud Portal, or Service Bureau, we act as a processor/service provider: we process that data only on the customer's documented instructions, do not use it for our own purposes, and apply the security and retention terms in our agreement. A Data Processing Addendum is available to customers on request.

11. Children's privacy

Our website and services are intended for businesses and are not directed to children. We do not knowingly collect personal information from children.

12. Third-party links

Our site may link to third-party websites and services (including the Peppol Directory and ABBYY resources). We are not responsible for their content or privacy practices; please review their policies.

13. Changes to this policy

We may update this policy to reflect changes in our practices or the law. We will post the updated version here with a new “Last updated” date.

14. Contact us

Questions about this policy or your personal information: privacy@wisetrend.com.