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Last modified: July 19, 2011

At WiseTREND, LLC, we understand that our customers’ privacy is important to them, and we are serious about preserving our customers’ privacy. This Privacy Policy applies to the WiseTREND, LLC website and all listed products and services and explains what information we collect and how we use that information.

Information Collected by WiseTREND, LLC

When you visit WiseTREND, LLC website, we may collect information about your visit using cookies and website log files pursuant to common practice in the industry. The first time you visit WiseTREND, LLC website, we may send one or more cookies – small files containing text – to your computer or other device, and we may add to or update these cookies on subsequent visits. We may use these cookies to determine information about your previous visits to WiseTREND, LLC website and to provide a better experience for you when you access WiseTREND, LLC website.  WiseTREND, LLC may also keep records of visits to our websites in log files. When you request a page from a WiseTREND, LLC website, we may store in a log file information that your browser sends to us, including for example the page address, your Internet Protocol (IP) address, your web browser, the date and time of your request, and cookies that we previously sent to you.

When you communicate with WiseTREND, LLC, for example, via email or telephone, we may retain information relating to your communication to us. For example, we may use information in your communication to respond to you or to improve our products and services.

When you register for WiseTREND, LLC service or use a WiseTREND, LLC product, we may ask you to register with us and provide personal information such as your name, age, gender, address, email address, phone number, an identifier of your device (e.g., a UDID), and information from your address book. We may use this information in providing services to you, for example, for communicating with you when we update our privacy policy or our terms of service. We may also use this information to provide targeted advertising to you.

Certain WiseTREND, LLC products and services involve using optical character recognition technology to process images and capture text from those images.  Images may be associated with other information such as but not limited to the location of the sender or recipient.  WiseTREND, LLC may use your personal information, described above, and the image and text for research purposes and to develop and improve its products and services, for example, by improving the quality of its optical character recognition technology. WiseTREND, LLC may also use images and text to provide specific feedback or suggestions to the sender, or for targeted advertising.  WiseTREND, LLC will not use images and text transcriptions for any other purpose without your consent.

Certain WiseTREND, LLC products and services may log information concerning your use of the product or service. For example, WiseTREND, LLC service that provides text recognition may log information concerning each image received from or by you, including the date, time, and information about the sender, such as the sender’s e-mail address or IP.  WiseTREND, LLC may use this information to improve the quality of its products and services and to provide targeted advertising to you.

Other Information Used by WiseTREND, LLC

In addition to information provided by you, WiseTREND, LLC may use publicly available information to improve its products and services and to provide targeted advertising to you.

Use of Your Information

WiseTREND, LLC will not sell or rent your personal information to any third party. Your personal information will remain in WiseTREND, LLC possession and control and will be accessible only to WiseTREND, LLC and selected third parties acting under its direction and control who use your personal data only for the purposes set forth herein. All persons accessing your personal information will have a need for such access and will be bound by confidentiality agreements. WiseTREND, LLC will not disclose your personal information to any other third parties except (i) to the extent required by a judicial order or other legal obligation, (ii) to investigate or remedy potential violations of WiseTREND, LLC terms of service or license agreements, (iii) prevent harm to the rights, property, or safety of others as required or permitted by law, or (iv) with your consent.

WiseTREND, LLC may aggregate the personal information of its users into aggregated data, for example, by performing a statistical analysis of a large number of users. WiseTREND, LLC may share aggregated data with third parties and use the aggregated data for other purposes where the personal information of any individual user cannot be determined from the aggregated data.

WiseTREND, LLC will not collect or use your personal information for purposes other than those described in this Privacy Policy unless we have obtained your prior consent. If we would like to use your personal information for any purpose other than those described in this Privacy Policy, we will allow you to opt out of the use of your personal information for those other purposes.

WiseTREND, LLC stores and processes its data in a secure facility and takes measures to protect your personal information from unauthorized or unintended access. Regardless, you agree to assume the risk for any and all unauthorized or unintended access to your personal information and that WiseTREND, LLC will not be liable for any unauthorized or unintended access to your personal information, including recorded speech and text transcriptions.

Changes to this Privacy Policy

WiseTREND, LLC may update this Privacy Policy from time to time, and each version of this Privacy Policy will include the date the policy becomes effective. The most current version of WiseTREND, LLC Privacy Policy will appear on this website.


Please send any questions concerning WiseTREND, LLC Privacy Policy to the address below.  Requests are not considered received until confirmed by OCR-IT representative in writing.